Maghan Fittler

Maghan Fittler
Founder
PILATES PROJECT

Maghan is a highly sought-after industry leader and the architect of multi-million dollar scalable digital and franchise fitness IP. Her 22 years in fitness and proven track record of profitable platform monetization make her a leading voice on content strategy, programming and technology integration. Maghan's history demonstrates critical expertise in using technology to drive global market leadership and successful exits.

As the Founder of Pilates Project (launched Nov 2021), she built a thriving digital subscription platform, recently recognized with two Women's Health Awards 2025, including Best Global On-Demand Pilates & Wellness Platform. This success highlights her mastery in creating high-value, sticky digital content and community. Additionally, she co-founded Pilates StudioConnect, a premium B2B on-demand Pilates platform demonstrating strong international sales and distribution across key regions.

Maghan has direct, high-level experience in scalable content architecture, serving as the Athletics Director who successfully launched the FS8 franchise concept globally. She is adept at leveraging data-driven programming and digital infrastructure to ensure immediate, rapid scalability of core product across multiple units. Maghan’s unique blend of instructional design mastery, commercial tech acumen, and verifiable digital scaling makes her the ideal panelist to discuss how to transform core fitness content into a profitable, globally scalable digital asset using platforms like Uscreen.