Amanda Croce

CHIEF MARKETING OFFICER
Club Pilates

Amanda Croce is the Chief Marketing Officer of Club Pilates, the world’s largest Pilates brand and a leading concept under Xponential Fitness. Over the past 4 years in her role, she has overseen all global marketing efforts across more than 1,200 studios, uniting brand strategy, creative, growth, and experiential marketing under one mission: to make Pilates accessible for every body. A passionate advocate for inclusivity in movement, Amanda believes Pilates is for every BODY—a belief that inspired the brand’s first national campaign, “Every Body Club Pilates.” The initiative celebrates diversity, body positivity, and the universal power of Pilates to build strength and confidence at every level. Under her leadership, Club Pilates has expanded internationally, launched its first loyalty and retention programs, and created innovative partnerships with brands such as Glossier, Yellowtail Wines, and Princess Cruises, including the brand’s inaugural Pilates Wellness Retreat, “Club Pilates at Sea.” A Cannes Young Lions award recipient, Amanda is driven by purpose, storytelling, and a deep belief in the community and connection Pilates creates both inside and beyond the studio.