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Michelle Slade
SVP, Brand and Communications ,
ABC Fitness
Michelle Slade is SVP of Brand & Communications at ABC Fitness, where she helps shape the stories, insights and ideas influencing the global fitness industry. A brand strategist and former CMO with more than 25 years in marketing, Michelle has spent her career studying what makes people choose a brand - and what makes them come back.
Today, her work sits at the intersection of brand, consumer behavior and the changing fitness landscape. She leads ABC Fitness's Wellness Watch industry research and works with fitness leaders to turn market and consumer signals into strategies for growth, engagement and loyalty. Earlier in her career, Michelle founded and grew her own digital marketing agency before its acquisition.
Sessions
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ABC Fitness: How Do You Earn a Place on Your Members’ Friday Night Calendar?12-Sep-2026Workshop Room 1
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ABC Fitness: How Do You Earn a Place on Your Members’ Friday Night Calendar?12-Sep-2026Workshop Room 2
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ABC Fitness: How Do You Earn a Place on Your Members’ Friday Night Calendar?12-Sep-2026Business Panel and Mat Room
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