Genevieve Ross is the founder of Reforming Pilates, one of the fastest-growing Pilates brands in the country. Known for her fresh approach to fitness, luxury studio design, and community-driven culture, she has expanded Reforming Pilates across New York and South Florida while building a brand that makes movement accessible, welcoming, and fun for everyone. She is also the visionary behind Townhouse, home to the largest Pilates studio in the world, redefining the scale and experience of boutique fitness.