Visionary Pilates entrepreneur, inventor, and proud mother of two, Amy Jordan is a driving force in modern wellness. With a deep belief that “movement is medicine”, Amy shares, “It’s not optional—it’s essential. Daily movement is key to a vibrant, fulfilling life.”

As the founder of Pilates Addiction, formerly WundaBar Pilates, Amy blends functional anatomy with dynamic, Pilates-based workouts that empower people to feel strong, balanced, and alive. She leads her team with passion and purpose, supporting a global community in living better.

Pilates Addiction is home to Amy’s groundbreaking invention, the WundaFormer—a patented, all-in-one apparatus combining a Pilates Reformer, Wunda Chair, Jump Board, and Ballet Bar. With studio locations nationwide and her streaming platform Wunda On Demand, Amy brings transformative movement into homes around the world.

Relentlessly innovative, Amy has expanded into the fitness equipment space with new tools like the WundaCore Resistance Ring, The Block, The Flex Barrel, and launching soon with an industry disrupting Home Machine. Her mission is to guide people into true strength, starting from the inside out.