Standing Out in a Crowded Market

12 Sept 2026
Business Panel and Mat Room
All Levels
As more studios enter the market, differentiation has become one of the defining challenges for studio owners. This session examines how brand positioning, programming choices, studio design, equipment investment and community-building strategies contribute to long-term competitiveness. Panelists will share practical approaches to attracting ideal clients, maintaining pricing confidence and creating a studio experience that resonates in an increasingly crowded landscape.
Speakers
Jo Gomez
Jo Gomez, Director of Athletics - Pilates FS8 and Vaura - FS8
Michael Ramsey
Michael Ramsey, Co-Founder & Director - STRONG Pilates
Seran Glanfield
Seran Glanfield, Founder - Spring Three